Google, Bing, and MSN all make a LOT of money from Pay Per Click (PPC). The reason is simple, kind of like your stock broker, they make money whether or not you do.
Sounds bad, right? Not really. The other reason they make a lot of money is that when PPC works, it makes YOU a lot of money.
How will you know? Which keyword converted to a sale or lead? Which ones are you wasting hundreds or thousands of dollars on?
Many firms will recommend an analytics package that is either free like Google Analytics or for pay with a company like Omniture. We agree that this is important. The problem is that MANY of your customers do not search once and then convert into a customer. They might start on an organic keyword, then come back on a paid keyword. Or vice-versa. How do you track this when analytics packages show just one entry to your site, per person, or per IP address?
At SEO Genesis, we can track the first and last keyword used, even if the words are different, organic, paid for, and so on and so on.
This deep rich keyword analysis will show us and you what keywords are worth paying for and which aren’t. What keywords turn into sales and which ones just turn into expensive bills and expenses with no Return on Investment. The secret to PPC is very simply put, spend heavy on what works and spend nothing on what doesn’t. The trick is knowing the difference.
Simple but effective. Powerful and unrivaled. Our Pay Per Click management and analysis helped SEO Genesis become a powerhouse in e-commerce. And now it’s available for you!